logo for software developers
tasked with creating a logo (ok, and likely fuller work for branding, and wobsite stuff) for a small software startup who focus on big data manipulation, natural language processing, and data visualisation.
so far, i've done very little in the way of research, or moodboarding for them, but they seem to like my initial ideas (which may well be bollocks, sure ).
company name is 'datris' (uh, i know). and i'll just drop some of my initial ideas here for now, in the hopes that someone will simply say "do this, to that one, and bingo!".
so far, i've done very little in the way of research, or moodboarding for them, but they seem to like my initial ideas (which may well be bollocks, sure ).
company name is 'datris' (uh, i know). and i'll just drop some of my initial ideas here for now, in the hopes that someone will simply say "do this, to that one, and bingo!".
Comments
this is a take on one of those circular graphs. in my head, i'm representing the letters of the name abstractly - starting from the innermost circle (or semicircle), as a 'D' and working outwards. yeah, i know it's not readable as that, but that's not the point
this, and the following were my initial faves, but there's nothing particularly revolutionary about them, sure. i'd imagined the 'blob' being a generative element in use, so could change, and animate, depending on the medium in which it's used. bear this in mind, as i kept that kind of overarching 'changing' theme with the next few ideas, too
as luck would have it (or not, maybe), the initial blob shape was kind of 'd'-like. this became one aspect they were then wanting to experiment with a little.
stupid sketch trying to work lines in to the logo, showing data points and links. gash, i'm sure.
i fucking love this ^
starting to play with the type a little now, and bringing a hand-drawn (cheat!) element in to it, trying to show a link between human and machine. they are going to want blueness for the final thing, so i recoloured the initial blob to please, then told them to stop worrying about colour for now.
i do quite like this idea, and i stretched the concept out a little to show how many different 'styles' we could use - handy for secondary uses, and other fun shit.
they liked that, then wondered what it would look like using a different font as a template, suggesting a single line loop-like d instead. i asked 'like this?', and they said 'yeah, like that'. so i'll work that up a little later, but it'll probably not hold up quite as well as the helvetica black, when it comes to the more way-out dots and lines from the initial tessellation.
disclaimer: as previously mentioned, very little in the way of research yet, i've mainly been exploring from a small number of keywords in a verbal "brief". no contract signed, also, family member. basically, don't do it like this, if you're watching!
For me there's more than one workable idea here. Sure you don't want to build-up a couple of the ideas too much but revolution doesn't often happen, does it, with some many ideas gone before…
I do like this
but might it be too abstract for some?
I think this is fine too, prefer the monochromatic form over the others but yes safer
Not a fan of "sketch trying to work lines in to the logo, showing data points and links…" but the graphs/wire frames below I do like. Not sure about the hand-written type but do like what you’re playing with in the Ds below but not the last solo d, which reminds me of a company I know.
Hope that is of some use, probably not.
I'll stare at it again later
These are the ones I'm leaning towards more in those Ds
But noticing the comment re blue from them, would the wireframes look too weak in bleu?
thanks peak'!
i like #1 the most - to be honest are the others a bit too design of the day?
will giving them an entire logo system actually work? how many times have we all done that only the realize the client can't handle what to actually do with it...
that said, lots of good ideas to play with - try to narrow their mission in words and then look at them again?
i also liked #1, but i couldn't see quite as much scope for playfulness with that, as i could some of the others. i'm not too worried about any wasted effort on my part here, regarding the full system stuff. i hope that i'll get some print and web work out of them too, so i'll then have some ideas to use for that side in the bag. also, remember, family member (blessing/curse).
and yes - getting a better idea of where they see themselves, via descriptive yet succinct written word is a good plan.
the first i thought about was how do different parts of the biz fit together. coding is alot of pattern building and recognitiion. anyways...
i'm also interested in expanding the possible outcome of fun experimentation with the logo / ID system, something which i'm not so sure a jigsaw metaphor works that well for - the pieces being fixed, and only one possible answer/position for them, etc.
i love the wild and random nature that the line stuff makes possible, and ties in well with the huge and random (to humans) data sets that they play with in their work.
I think you should persue those over the polygon stuff.
I'm not keen on the script type treatments. Somehow feel your typo should be more "engineered".
Regarding the full company name in there. Solutions is bollocks... everybody overuses that word these days and it almost feels insecure using it in the logo. You don't need to include Ltd. etc in the logo. Obviously it will appear elsewhere where it is a requirement. So just produce logos with the single word "Datris".
yeah, i hear you on the sub text on the logo, i just made it up for a bit of visual balance in the heat of the moment.
i also like both of those ideas, but i feel like the second one is very related to what i was doing with the polygon stuff - as in, it could be the same thing (if i made the lines roughly follow the shape of a 'd'). at least for some versions of the logo. i think i'm keen to do a generative logo mark, so i could change bit of it for different uses, or even just randomly. they also like the idea of a 'd' mark.
gutted, i also liked the script treatment as part of it
you could make the 1 second version and then a 30 min mashup techno thump thump thump version. or something...
Incidently
but yeah, maybe that nordkyn memory had too much input in the last thought meeting
i realise that this is getting less exciting, shame they like it though, so far...
"can we have it in blue and orange?"
they don't need to be so experimental (they haven't a strong enough presence for that anyway), but i'd like to lay some foundations so that it will be easy to introduce some cool elements at a later stage
i'll still be playing with these for a while, i'm sure!
I prefer the top option, of the two.
https://meetthenew.500px.com
Reminded me of
http://big.dk
probably the most brilliant domain possible for an architecture firm.
Also, tres cool, that 500px logo
i'd posted this in the anigif thread already.