Huni, the skincare range designed by designworks, has been commended at the 'global design Oscars', the Design Week Awards in London, an award designworks took out in 2004 for the B_E_E range, and the same event that crowned Apple’s iPhone with a Best in Show award.
Huni was the only shortlisted entry to be commended in the branded packaging category.
The judges praised Huni for its “bold personality that reflects its roots in New Zealand”. The pattern, logo and typeface, inspired by the flow and movement of honey, were also singled out for a special mention.
designworks Auckland developed the brand strategy, positioning and design of the brand. Huni was conceived as a fun and sexy alternative to 'earnest' natural skincare clichés. The bold packaging form, typography and imagery all deliver on the strategy of a desirable natural product that’s good for you.
The Design Week success marks the second design industry honour for designworks and Huni since the brand launched: the packaging also won gold at the Designer’s Institute BeST Awards in October last year.
Comments
How cool is that?!
Oh, and Welcome editor !
more barcodes can be found here
from here, nice and simple, eh.
I won't even ask about ledding...one step at a time ;-)
design week awards - london, not oz then
equal packaging, via good-creative.com
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