google's 'instant apps'
Typically, downloading and installing an app would take a while, but with Instant Apps, developers will have to partition their apps into small, runnable parts that can start within a few seconds.http://techcrunch.com/2016/05/18/google-takes-a-new-approach-to-native-apps-with-instant-apps-for-android/
Comments
with apple, it was always that way. and for the most part, it's ok. itunes really sucks though...that appl should be split into four or five differrent things.