Brand identity style guides from around the world

edited November 2012 in conversations
  1. Adobe corporate brand guidelines (PDF)
  2. Alberta corporate identity manual
  3. Apple identity guidelines (PDF)
  4. Barbican identity guidelines (PDF)
  5. BASF summary of corporate design policy (PDF)
  6. Bath Spa University brand guidelines (PDF)
  7. Berkeley identity
  8. Best Buy brand identity
  9. Bitdefender brand guidelines
  10. Boston University brand identity standards
  11. Boy Scouts of America brand identity guide (PDF)
  12. British Council brand guidelines
  13. British Rail corporate identity manual
  14. Carnegie Mellon brand guidelines
  15. Channel 4 identity style guides
  16. Christopher Doyle identity guidelines
  17. Cisco logo usage and guidelines
  18. Columbia College Chicago brand identity manual
  19. Cornell University brand book
  20. Duke University style guide
  21. easyGroup brand manual (PDF)
  22. Edinburgh City brand identity guidelines (PDF)
  23. Esso Imperial Oil quick reference guide (PDF)
  24. Good Technology brand identity guide
  25. Haas School of Business identity standards style guide (PDF)
  26. Heineken company visual identity
  27. IEEE brand identity guidelines
  28. Liberty University brand identity policy
  29. Lloyd’s brand
  30. Macmillan identity guide
  31. MasterCard brand center
  32. Microsoft corporate logo guidelines
  33. Mozilla Firefox branding
  34. NAMI identity guidelines
  35. National University of Singapore identity
  36. New York University identity and style guide
  37. NHS brand guidelines
  38. NYU-Poly identity style guide
  39. Ohio University brand standards
  40. Oregon State University brand identity guidelines
  41. Pacific University brand standards (PDF)
  42. Pearson logos and style guides
  43. Penguin logo guidelines
  44. Princeton University graphic identity (PDF)
  45. PRSA guidelines & logos
  46. Redfern brand identity guidelines (PDF)
  47. Saint Mary-of-the-Woods College style guide
  48. San Francisco International Airport identity program
  49. Skype brand book
  50. The University of Texas brand guidelines
  51. University of Arkansas graphic identity style guide
  52. University of California brand guidelines
  53. University of Cambridge identity guidelines
  54. University of East Anglia brand identity guidelines (PDF)
  55. University of Louisville brand graphics policy (PDF)
  56. University of Northern Colorado identity style guide (PDF)
  57. University of Wisconsin-Madison brand identity guidelines
  58. Vanderbilt University graphic standards
  59. Virginia Tech identity standards
  60. Walmart brand guidelines (PDF)
  61. Yale University identity guidelines

+plus loads more in the comments - http://www.logodesignlove.com/brand-identity-style-guides

Comments

  • edited December 2012
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  • isn't it just!
  • ^ indeed. coolness.
  • so much i don't know.. *faints*
  • how would you recommend getting a hold of a company's style guide if i can't find it online? there's a site that i really like their web brand standards (layout, font choices, imagery and banners). i like the consistency and simplicity of it. do i just email their webmaster and give them a giant tongue bath, gushing and praising their excellence in hopes of them emailing it to me?

    the reason i ask is we went through a "surprise" brand redesign and i've been scrambling to come up with standards for our website. we haven't had any since i've been here and i'm trying to come up with standards. i don't want the fresh and nicely designed site to turn into circus town fleemarketville with every banner having it's own look and feel 1 month after launch.

    i don't think it will be hard to sell the designers on why need standards and guidelines, the problem is going to be the requestors. old habits are hard to break but i'm sick of the nascar feel our site used to have and i'll be damned if i let it get back to that. :D

    any help appreciated.
  • i think that emailing them will be your best bet!

    also, i don't think that a style guide is going to have any effect on the circus town fleemarketsville requestors (but yeah, good luck on that...) :D
  • edited January 2013
    it's quite likely that they wont have a style guide, either, of course.

    but now my interest is piqued - who is it that you adore so much? :D
  • home depot. i love they way they work imagery, messaging and banners into the various landing and category pages. i also like how they pull off mixing e-com with value added content. there's consistency and clear hierarchy of elements. i would love to see it and specifically "dos & don'ts".

    i'm struggling trying to sell the importance brand standards to people outside my department. everybody wants their stuff to have it's own look and feel and of course, scream LOOK AT ME on the website. the problem is, the old site could have 5 different things screaming at them on the same page. it looked like a nascar littered with sponsor logos.

    i'll email them and see if i can persuade them to share with me.
  • nim, any joy with home depot on this?
  • Never Knowingly Undersnowed
    :D :D
  • oh, this reminds me of the nasa guides kickstarter thing... lemme google that for you me.
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