Noted: New Logo and Identity for Music Publishers Association by The Playground

edited February 2020 in conversations

“The Music of Sound”



New Logo and Identity for Music Publishers Association by The Playground








(Est. 1881) "Music publishing generates over a quarter of the UK music industry's £2.6 billion in export revenue. In 2018 Music publishing in the UK contributes £459 million to the UK economy, this has increased by 5% since 2017. As well as safeguarding and championing the interests of our members, the Music Publishers Association aims to promote the value of publishing to the wider music industry, creative industry, government and the general public. (According to UK Music - Music by Numbers report)."

Design by

The Playground (London, UK)

Related links

The Playground project page

Relevant quote
Our creative starting point was inspired by the vibration of the first harmonic, a single entity oscillating between two different points at the same time. Alluding to ideas of harmonisation and collaboration, this shape became the basis for the construction of a bold new marque, both playful and authoritative with musicality at its core.

Images (opinion after)


New Logo and Identity for Music Publishers Association by The Playground
Logo.


Logo animation. Sound on.

New Logo and Identity for Music Publishers Association by The Playground
Logo on gradient.

New Logo and Identity for Music Publishers Association by The Playground
Business card.

New Logo and Identity for Music Publishers Association by The Playground
Membership card.

New Logo and Identity for Music Publishers Association by The Playground
Policy guide.

New Logo and Identity for Music Publishers Association by The Playground
Magazine.

New Logo and Identity for Music Publishers Association by The Playground


New Logo and Identity for Music Publishers Association by The Playground


New Logo and Identity for Music Publishers Association by The Playground


New Logo and Identity for Music Publishers Association by The Playground


New Logo and Identity for Music Publishers Association by The Playground
Out of home advertising.

New Logo and Identity for Music Publishers Association by The Playground
Wave graphic.

New Logo and Identity for Music Publishers Association by The Playground
Wild postings.

New Logo and Identity for Music Publishers Association by The Playground
Swag. No idea what the giant disc is It's a "slipmat", which I still have no idea what that is.

New Logo and Identity for Music Publishers Association by The Playground
T-shirt.

Opinion

The old logo was quite something, with a lot of wrong decisions in all the wrong places. The main graphic, if you were wondering, is a half copyright symbol inside a ribbon — a proper concept perhaps, but woefully executed. The new logo goes for the easy association of music waves to create a custom “MPA” that efficiently and engagingly says “music”. While the basis isn’t super original — reminiscent of Hearing Australia, for example — I like how the letters have been constructed and the texture they create. The logo animation (plus sound mnemonic) is annoyingly good. The accompanying wordmark in a nondescript sans-serif is fine in the logo but it comes across as overly dry in application. Speaking of applications, nothing too far-fetched with either the logo or an extended music wave graphic interacting with an Instagram gradient or photography. It’s all maybe a little too heavy on the waves, making it look like an audio recording app more than a representative organization but the flip side is that it looks energetic and youthful. Overall, not amazing, not bad and mostly appropriate.


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