Stunt Typography
Publishing today. From Louise Fili’s and The Daily Heller’s latest book, Vintage Graphic Design (Allworth Press) comes this cautionary note: “Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas,” wrote type expert Beatrice Ward in the chapter “Printing Should Be Invisible” in her book The Crystal Goblet: Sixteen Essays on Typography (The World Publishing Company, 1956). […]
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