Protest As Brand

edited December 2019 in creations

Branded Protest by Ingeborg Bloem and Klaus Kempenaars has just been published in The Netherlands (BIS) and will be available in the U.S. (Laurence King Publishers) in April 2020. I was pleased to write the foreword (excerpt here) which allows for a tad of brand-bashing: Branding is a charged practice and overused buzzword, an umbrella for marketing, advertising and public relations aimed at manipulating target audiences to embrace a person, […]

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