Noted: New Logo and Identity for D-Day Exhibit by Rose
“Tale of the Tape”
"Bletchley Park is a place of exceptional historical importance. It remains highly relevant to our lives today and for the future. It is the home of British codebreaking and a birthplace of modern information technology. It played a major role in World War Two, producing secret intelligence which had a direct and profound influence on the outcome of the conflict. Over the past twenty years Bletchley Park has become an internationally renowned heritage attraction, visited by people from around the world, which acknowledges the successes from the War and the people responsible for them. It celebrates their values: broad-minded patriotism; commitment; discipline; technological excellence. By presenting and explaining these achievements and these values, in the very place where they occurred, Bletchley Park brings together the dramatic history of the twentieth century with the challenges we face in the twenty first in our rapidly changing and technologically complex society. Public interest in Bletchley Park has grown enormously over the past few years and the number of visitors to Bletchley Park in 2016 was over 250,000."
This identity project is specific to a new exhibit, D-Day: Interception, Intelligence, Invasion, commemorating the 75th anniversary of D-Day.
Rose (London, UK)
Our inspiration came from the unique ticker tape Colossus decrypted. With this thought, we took the 3 key stages featured in the exhibition – Interception, Intelligence, Invasion – and had them printed out on the ticker tape.
We folded the ticker tape, replicating the typefaces used on the WWII landing craft, to form the letter ‘D’, symbolising Bletchley Park’s role in D Day from Interception to Invasion.
Continuing the dots theme, we also created half tone images of photos taken on D Day and used these and the ticker tape motif across the marketing campaign and merchandise. We also created a permanent 2.5m memorial made from powder-coated steel, sited outside the newly restored Teleprinter Building (which houses the D Day exhibition experience), to acknowledge the vital contribution to D Day resulting from the brilliant work done at Bletchley Park.
Images (opinion after)
I usually don’t do posts for individual exhibits at museums — Inflatable is the only other exhibit I have posted — but I thought this one was particularly good. While D-Day can potentially be interpreted from different points view for different contexts, this one creates a unique interpretation as it ties intimately with the location, Bletchley Park, and its role in D-Day. The “D”, constructed from folding a representation of the ticker tape used by the “Colossus” computer, is a superb graphic, beautifully done and fairly easily understandable. Even if you don’t know exactly what the ticker tape looked like, the effect is evident. The application with the dark halftone texture images in the back make for a strong and solemn contrast. The gift shop items are clever and memorable, and the memorial sculpture is a great, lasting culmination of the exhibit’s identity.