Dragon Rouge on how it gave Coke a “premium” mixers range

edited June 4 in creations

The design consultancy recently created the branding, packaging and structural bottle design for Coke’s latest venture, its signature mixers for spirits. We speak to creative director Dave Robinson about bringing Coca-Cola into a new market, borrowing from its 133-year-old history and stripping back the visual identity.

The post Dragon Rouge on how it gave Coke a “premium” mixers range appeared first on Design Week.


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