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Guardian unveils new masthead before tabloid launch
The Guardian has unveiled a new design
for its masthead that will be used across the newspaper, online and apps.
The masthead has been revealed in a teaser video narrated by the actor Maxine Peake before the launch of the Guardian’s tabloid format on Monday.
The design replaces the blue and white masthead that has been used since 2005.
Katharine Viner, the editor-in-chief of the Guardian and Observer, posted the 30-second video on Twitter. The video describes the Guardian as a “space for ideas”.
new guardian (newspaper) masthead, along with a format change to tabloid.
oh, it's on -
i can't say i dig it so far.
i liked it on the mast, but now it has been applied to the app, hmmm. Also, wtf no dark mode.
possibly of interest:
Case Study: The Guardian Redesign
(the previous redesign, though!)
I remember when BBC would update and we would get all excited about these things. The internet more and more just feels like an interactive phonebook.
It's not setting my world on fire. The animation, like most film trailers, is more promising than the final... that said, I don't have the app, so can't say how it's worked there but, oh, the website.
I did notice their own branding disappears behind the header advertising!
That says it all.
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