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google's 'instant apps'
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    Typically, downloading and installing an app would take a while, but with Instant Apps, developers will have to partition their apps into small, runnable parts that can start within a few seconds.
  • i wonder how much of this leverages Googles built-in tech. i wonder if this eventually leads to lesser app development (and standardized design). let Google do that for you kind of thing...
  • Yeah. Not sure how much of a good thing that is ultimately. Great for google in the short to mid, though! :D
  • will it become about google's "ecosystem" now? that would not be good...

    with apple, it was always that way. and for the most part, it's ok. itunes really sucks though...that appl should be split into four or five differrent things.