Indiegogo rebrands with flexible identity system
Push Offices has rebranded crowd funding platform Indiegogo which has unveiled a new look website and an identity system which frames a different image each time the website visitor refreshes or revisits their page.
A redesigned optimised website features ‘rich integration of photography, video and success stories’ according to Indiegogo, which hopes its revised brand and website will better engage both campaigners and funders.
Eric Boisvert, managing partner of Los Angeles-based Push Offices says, ‘The new Indiegogo logo and identity system are fluid, evolving and dynamic. And this is a radical departure from both traditional identity systems and fixed logos of dominant global brands.’
more info and images in the design week article