No matter how utterly innovative, how pristine and beautiful a design idea is, rarely does it speak for itself when you are still in the middle of the creative process.
If you are a designer or PM or architect or writer or anyone who spends most of their time living in a creative whirlwind, talking about design is an essential skill. Do it well, and you might be Don Draper, with the power to leave the room breathless, unified behind a vision that stirs an emotion deep inside your gut...
Julie Zhuo talks about how to present designs, and i think you should read it.
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Tell them what you're going to show them. Show them. Then tell them what you've shown them.