kellogg's brand update / refresh
This past week, Kellogg’s unveiled a fresh new visual identity for the company’s 106 year old brand. In a proactive move for Kellogg’s, the company partnered with Interbrand, Leo Burnett, and digital agency VML to update the logo, zero in on the brand’s mission, consolidate 42 websites, rebrand all marketing materials and create the tagline, ‘Let’s Make Today Great.’
“Ensuring that an iconic and hugely successful 106-year-old consumer brand is as relevant today as when it was first launched is no easy feat. Refreshing the Kellogg’s brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand’s purpose and values to today’s consumers,” said Mark Baynes, Kellogg Company’s chief marketing officer.
The new brand identity relies on bright graphics, vivid colors and real stories to convey the optimism of a new day, and to remind consumers of the importance of a good breakfast. Kellogg’s also reaffirms the close relationship they have established with consumers by placing information about their community projects, such as Team Kellogg’s and their Share Your Breakfast program, directly on the homepage banner.
‘Fueling Better Days’ – Refreshing Kellogg’s 106 Year Old Brand
Comments
(Nice to see my old people (interbrand) still doing good work.)