technically, it's a promo for a fashion line. essentially, it's a music video. (with an emphasis on clothes.) starring ernest hemingway’s great grand-daughter, Dree.
The only explanation I can think of is if they are deliberately trying for people not to get it in order for them to look harder into the ad trying to understand it and therefore increasing the brand exposure... a bit like the cadbury's ones at the beginning that I kept watching it trying to figure it out, or find a connection to the chocolate
i judged the ad as bad without seeing the whole thing.
the moment it took for me to "get it" means.. to me... in an advertising context, that it's a crap ad. i don't take much more than that single moment to attend to any ad. if it doesn't make sense immediately, it gets ignored.
"it took me a moment to "get it", but then i got a grin."
this was the whole point of the advert.
if they wanted you to get it straight away, and not grin, it may have just said... "Wonderbra now does swimwear." in big black letters. that sounds a bit boring, and you probably wouldn't really remember it.
i think that advertising is (often) very clever. i'd like to think that i still have free will, as to what i buy. but they are definitely good at placing their products well in the marketplace.
when you get it, it makes you feel good. like you are 'in on the joke'. clever. it reassures you. this is a proven way of 'aligning' their products with a certain demographic.
so, how many wonderbra bikinis would you like to order now?
Comments
and not an ad? bfd
this is best watched in HiDef
technically, it's a promo for a fashion line. essentially, it's a music video. (with an emphasis on clothes.) starring ernest hemingway’s great grand-daughter, Dree.
I didnt get it either
The only explanation I can think of is if they are deliberately trying for people not to get it in order for them to look harder into the ad trying to understand it and therefore increasing the brand exposure... a bit like the cadbury's ones at the beginning that I kept watching it trying to figure it out, or find a connection to the chocolate
Maybe I'm just trying too hard
Back to my photonic graphs...
i will again apologize for not getting it.
the moment it took for me to "get it" means.. to me... in an advertising context, that it's a crap ad. i don't take much more than that single moment to attend to any ad. if it doesn't make sense immediately, it gets ignored.
this was the whole point of the advert.
if they wanted you to get it straight away, and not grin, it may have just said... "Wonderbra now does swimwear." in big black letters. that sounds a bit boring, and you probably wouldn't really remember it.
....laying in wait.. biding my time... plotting... scheming
and....
when you get it, it makes you feel good. like you are 'in on the joke'. clever. it reassures you. this is a proven way of 'aligning' their products with a certain demographic.
so, how many wonderbra bikinis would you like to order now?
.......
this ad for Coinstar.. from those PES people is a lot of fun. i spent some time speculating about how long it took them to do it.
PES made the best damn "human skateboard" vid i've ever seen. (not an ad... so it goes)
have i mentioned this before? fooking lovely machine.
i was about to say that i'd leap to your defense in almost any circumstances, chris.
highlight of the front page is actually an apple advert, who'd have thunk it?!
www.pitchfork.com - you'll have to turn your adblockers off, of course.
(then, i am on a vinyl kick atm, and have been looking at different stocks to purchase
Baaaaa-studs!
that is just wonderful!
baaaaa-studs, indeed.