well, i guess that he's taking the junk food flavours and sugars with him throughout the day - until he starts chewing gum, yo! (producing saliva which is now thought to magically destroy plaque and is great for marketing ;))
as with all these things, it doesn't really need to get any concept across, it's all about the glue ;) if it's cute, and you remember about it / i post it on the internet / people talk about it, it's worked, right?
Over here that ad has been replaced with an emo guy who wanders around a housing commission block secreting packets of gum in odd places. Then he meets a girl who presumably "gets" him...on account of the fact that she, too, likes to hang around dank spots at night twirling her hair, I suppose. I prefer the one with the 3D fast foods.
Comments
bastard killed 'em
Overall is a "cozy" advert...